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by sebastienflury

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Helpful and inspiring tips and tricks from worldwide recognized marketing gurus

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KISSmetrics.com 21 May 2013 Once upon a Time in Marketing Land... Why Narrative is Key to Customer Engagement

Once upon a Time in Marketing Land… Why Narrative is Key to Customer Engagement

KISSmetrics.com 21 May 2013 Tony Hsieh, Zappos, and the Art of Great Company Culture

Tony Hsieh, Zappos, and the Art of Great Company Culture

Sean Ellis 21 May 2013 RT @nivitav: @SeanEllis Smart marketers are catching on and (further) developing the tech cred and analytical mindset needed to be good gro�

Sean Ellis

KISSmetrics.com 21 May 2013 How to Make a Landing Page That C.O.N.V.E.R.T.S.

How to Make a Landing Page That C.O.N.V.E.R.T.S.

Sean Ellis 21 May 2013 Thanks everyone. That was fun - once I got over the awkward stage :-) #socialchat

Sean Ellis

Sean Ellis 21 May 2013 Parting thought to everybody. Many growth hacks unsustainable. Focus on building value delivery machine for right users. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 Paid marketing is OK if it deliver positive ROI. It's just getting a lot harder with so many dollars spent online. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 A5 @aknecht Growth hacks can also include spending money, so ROI is essential anytime $ is spent. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 A5 @aknecht There is a whole set of KPIs around conversion metrics. Measure each step closer to a great experience. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 Good growth hackers should always seek great products. Not worth wasting creativity trying to grow weak products. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 A5 @aknecht Who cares if you get users to look at your product if you can't retain and monetize them. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 A5 @aknecht Challenge many growth hackers have is obsessing about growth when product stinks. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 One critical note about growth hacking - end goal is to deliver a great experience for acquired customers. #socialchat

Sean Ellis

Paul Gillin 21 May 2013 RT @RichDunbar: This is a picture of todays tornado from my kids High School.

This is a picture of todays tornado from my kids High School.

Sean Ellis 21 May 2013 The more time you spend with customers, the more likely you will get great ideas to test. #socialchat

Sean Ellis

Paul Gillin 21 May 2013 Parents kept away from flattened schools so rescuers can listen for survivors #prayforoklahoma

Paul Gillin

Sean Ellis 21 May 2013 With growth hacking you create your own channels that give you a monopoly on attention. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 A4 @aknecht Traditional channels have too much money competing for attention. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 Good growth hackers are also tenacious about testing. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 Best growth hackers understand numbers, psychology, and tech possibilities. #socialchat

Sean Ellis

Paul Gillin 21 May 2013 OMG--> RT @WeLiftYourName: #PrayForOklahoma At least 75 kids in Plaza Towers Elementary School are unaccounted for underneath the debris.

Paul Gillin

Sean Ellis 21 May 2013 A4 @ SocialMichelleR Yes growth hacking techniques can be applied to established brands. We all want free marketing. #socialchat

Sean Ellis

Sean Ellis 21 May 2013 A3 @aknecht: I'd say an early growth hack was Amazon's affiliate program. Now it's standard by was unique in 1996. #socialchat

Sean Ellis